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Please consult the Terms and Policies clauses for further information

Contracts and Terms of Use

At ALORA, our goal is to provide you with an online shopping experience that will delight you. Please visit often and tell your friends about us. We ask that you abide by the terms and conditions that follow. Please read them carefully, because your use of our website constitutes your agreement with these terms.

ALORA, reserves the right to revise these terms and conditions from time to time. When we make changes, we will post them here. You may wish to check this section from time to time because your use of our website following any changes indicates your agreement to be bound by those modifications.

Merchandise Availability

ALORA, prides itself in providing exclusive, quality merchandise. Please understand that some featured items may be available only in limited quantities or only while supplies last. On occasion, in limited instances, that may mean that certain items displayed on ALORA.NYC may no longer be available. Once an item is out of stock ALORA, will attempt to remove the item promptly from display on ALORA.NYC.  However, display of an item on ALORA.NYC is not a guarantee that the item is available. Should you have any questions concerning the availability of a particular item, please contact us at MARIA FICALORA KNITWEAR 336 West 37 Street Suite 320 New York, NY 10018 or email us at Availability of merchandise may vary at ALORA trunk shows, showroom and at ALORA.NYC.

Also, please understand that we cannot guarantee that merchandise you saw on a previous visit to ALORA.NYC will still be present on our website when you visit again. ALORA reserves the right to make changes to it's website without prior notice. If you are unable to locate a particular item that caught your attention on a previous visit to our website, please contact us at MARIA FICALORA KNITWEAR 336 West 37 Street Suite 320 New York NY 10018 or email us at We will make every effort to fulfill your requests whenever possible.

Merchandise Display

ALORA, will make every reasonable effort to display its merchandise on ALORA.NYC as accurately as possible. Unfortunately, various factors including the display and color capabilities of your computer monitor, may significantly affect what you actually see on your screen. As a result, ALORA cannot be held responsible for the display of any color, texture or detail of its merchandise on your computer screen and cannot guarantee the accuracy thereof. However, if you are dissatisfied with any item you purchase from ALORA.NYC, you can return it to us for store credit. For more information regarding ALORA'S return policy, please note our customer service column above for details regarding our return policies and procedures.

Copyright and Trademarks


The entire content (image and text) of ALORA.NYC is copyrighted and may not be reproduced, published, broadcast, posted, modified, transmitted, displayed, distributed, downloaded or otherwise used except as provided herein without the express written permission of ALORA.NYC.


Please be advised that all ALORA trademarks, trade names, service marks, service names, product names and intellectual property, whether or not delineated in large print or with trademark symbols or in any other fashion are trademarks and or intellectual property of ALORA.NYC, except as permitted herein, is expressly prohibited and may be in violation of copyright law, trademark law, the law of slander or libel, the law of privacy and publicity and communications regulations and statutes. Further, please be advised that ALORA.NYC actively and aggressively enforces its intellectual property rights to the fullest extent of the law.

User Comments


Any comments, suggestions, ideas, materials and other submissions (user comments) that you send to ALORA.NYC are provided on a non-confidential basis. By submitting such user comments, you are granting ALORA.NYC an irrevocable and unrestricted license for any purpose whatsoever, including use, reproduction, publication, broadcast, posting, modification, transmission, display and distribution. However, because we value the trust that you have placed in us we will not use any of your personal information in any way.


This agreement shall be governed by, construed and enforced in accordance with the laws of the State of New York, without giving effect to any conflict of law provisions. Any dispute arising under this agreement shall be resolved exclusively by an appropriate federal or state court sitting in the State of New York.

Return & Refund Policy

ALORA will accept returns of stock items within 14 calendar days from the date you received it. Custom made items are non-returnable. Eligibility relies upon the safe return of the product, in the same condition as you received it. Your item must be in its original packaging with all labels attached. Your item needs to have the receipt or proof of purchase.


Upon receiving the returned item, ALORA will inspect it for damages and notify you regarding your item’s return status. If approved, we will provide a refund in the form of store credit. No cash refunds available.

Shipping Policy

ALORA proudly offers free shipping within the Contiguous United States. Additional charges will apply to shipments to Alaska, Hawaii, U.S. Territories and international orders. Stock orders will be processed within 2-3 business days and will ship within one week after processing, based on stock availability. Custom orders will ship within 4-6 weeks after processing.

We use UPS Ground shipping services, however will gladly arrange for an expedited service for you. In which case, additional charges will apply. Tracking information will be provided upon request.


Links to Other Websites

ALORA.NYC  has no control over links made to ALORA.NYC by third parties. When you access a non-ALORA website, please realize that it is independent of ALORA.NYC. Linking to any off-site pages is at your own risk. ALORA.NYC makes no warranties or representations about any non-ALORA website and has no responsibility for such websites or their content.


By accessing ALORA.NYC each user also agrees not to use ALORA.NYC to post or transmit any offensive, harmful, unlawful, threatening, libelous, defamatory, obscene, abusive, hateful, inflammatory, pornographic or profane material or any material that could constitute or encourage conduct that would be considered a criminal offense, give rise to a civil liability, or would otherwise violate the law. ALORA.NYC reserves the right to take such action as it deems appropriate in cases where ALORA.NYC websites are used to disseminate such materials.


Prices displayed on ALORA.NYC are quoted in U.S. currency and are valid and effective only in the United States. Prices are subject to change at any time.

Non-commercial Use

This website, its contents and sales of merchandise through the use of this website are intended solely for the personal, noncommercial use of our clients. Merchandise is not offered for resale.


This website and its contents are provided "as is". ALORA.NYC disclaims to the fullest extent of the law, all warrenties and conditions, express or implied, including without limitation, warranties of title, implied warranties or conditions of merchantability and fitness for a particular purpose. You assume full responsibility for all costs associated  with all necessary servicing or repairs of any equipment you use in connection with your use of our website. Neither ALORA.NYC nor any party involved in creating, producing or delivering this website or any aspect thereof shall be libel for punitive damages, arising out of your access, use or inability to use this website or errors or omission in the content thereof, or possibility of such damages. All users agree that access to and use of ALORA.NYC and the content thereof is at your sole risk.


ALORA.NYC may terminate this agreement and deny you access to ALORA.NYC at anytime, immediately and without notice, if in ALORA.NYC'S sole discretion you fail to comply with any term or condition of this agreement.

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